Learn what works through data driven multi-channel testing

Traction testing is an extremely important part of your journey towards finding growth.

The main point of traction testing is to learn as much as possible about what channels, tactics, value propositions, landing pages and personas work best for you. Ultimately the final goal is to come up with a suitable marketing mix which will enable you to scale your business.

To maximise your media budget as wisely as possible we follow a methodical & data-driven approach based on assumptions, benchmarks, forecasts and objectives.

Our traction testing experts will come up with a customised plan based on your industry, business goals (KPI) and target audience.

Gideon Chain, Founder & CEOGiovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Do I need Traction Testing?

Can you answer these questions? If not, you might need our help.

What is your current acquisition strategy?

What’s your best performing channel for acquisition?

What is your best performing persona? (in terms of CPA)

What is your current Cost Per Acquisition?

Are you ready to scale any channel?

What is your best performing value proposition?

The importance of traction testing is strictly related to the growth stage you are in.

Traction testing is super important in the exploratory phase since you absolutely need to understand and learn before moving into the scaling phase.

In the scaling phase, traction testing is often put to the side, however, we strongly believe that you should still assign 10 or 20 per cent of your media spend to testing.

Once you hit the saturation phase, it means that your working channels are no longer scalable, in order to keep growing you need to find more working channels and tactics.

Exploratory phase

Scaling phase

Saturation phase

Traction testing is a required exploratory phase which will enable you to learn as you grow and grow as you learn

Testing will lead to successes and failures. However, a data-driven approach will increase the successes and reduce the failures

This is what you get:

We’ll begin by auditing any digital marketing activity you’ve run to date with the purpose of informing our traction testing strategy.

Our activities will be guided by data, experience and gut feeling. We’ll be working closely with you and your team to define the best possible traction testing roadmap.

  • Run audits across your previous marketing activity
  • Set up the analytics framework (see analytics set up service)
  • Define personas and value propositions
  • Pick a list of channels we intend to focus on
  • Create Traction Testing roadmap across the selected channels
  • Create campaigns
  • Push campaigns live
  • Create advanced reports
  • Audit user journeys
  • Add results, learnings and insights to the growth playbook
  • Hold weekly meetings to go through learnings and insights
  • Update our traction testing strategy based on activity results
  • Scale where possible

The number of channels will be highly dependent on the monthly media budget you decide to assign to this project. Our learnings, insights and action points will be highly reliant on reaching statistical significance.

For more information please contact us here. May Growth Be With You!

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