Butter
Marketing Automation
About Butter
The Butter app lets you spread the cost of online orders from hundreds of retailers, choosing a simple instalment plan to suit you. In short, you can shop online from your favourite stores and pay via instalments.
Objective
To build a Marketing Automation stack with the purpose of boosting sales, increase returning users and maximise all phases of the Marketing funnel.
Our Approach
I started by identifying the user flow stages and mapping out the main KPIs we wanted to optimise for. I then moved on to the core part, the Marketing Automation strategy. Here I identified the trigger criteria, the exit criteria, the number of channels, the delays between comms and the technical requirements for each individual journeys I mapped out.
I then discussed the strategy with the founder and the marketing team. Once approved, I worked closely with the developers to configure the chosen Marketing Automation platform (in this case, customer.io), I created an event mapping sheet with a detailed list of events and attributes required for the Marketing Automation journeys to function.
Once the platform had been configured and all events had been implemented correctly I then moved on to the actual creation of the journeys. Journeys included channels such as Email, Push Notifications (apple and Android) and Retargeting (FB and Adwords).
Results
38%
Increase in Returning Users
22%
Increase in Sales
Testimonial
The Growth Hustlers know their onions and can take you from 0 to 1 in a controlled and predictable way, with great communication along the way!
Timothy Davis, founder of Butter.co.uk
For more information please contact us here. May Growth Be With You!
